THE OH-SO-COMFY & STYLISH DR HART SHOE RANGE IS NOW AVAILABLE ONLINE

Comfort is always key when it comes to choosing a great pair of shoes and Dr Hart offers exactly this with its quality range that’s got you covered for all seasons. While previously you would have to go in store to get your Dr … Continue Reading

REEBOK ANNOUNCES LAUNCH OF FIRST PLANT-BASED SNEAKERS

From H&M’s recycled cotton clothing to Adidas’ sneakers made of recycled ocean-polluting plastic bottles, fashion is finally getting a conscience. The latest in eco-friendly fashion comes from Reebok and this one’s a goodie! Reebok has announced the launch of its … Continue Reading

UNDER ARMOUR BRINGS ULTRA-COMFY HOVR SLK SNEAKER TO SOUTH AFRICA

Designed to strike the perfect balance between comfort and style, Under Armour’s HOVRTM SLK shoe has finally landed on South African shores. The on-trend shoe is ideal for women on the go looking to effortlessly go from the school run … Continue Reading

Why Brands Continue to Invest in Digital Advertising, Despite the Industry’s Many Problems

Dating back to Advertising Week 2016, the last year has been a virtual hail storm for digital advertising, a narrative that started with Facebook’s video metrics troubles, then focused on YouTube’s brand safety issues and was kept on point by Procter & Gamble … Continue Reading

P&G Cuts More Than $100 Million in ‘Largely Ineffective’ Digital Ads

Procter & Gamble Co. said that its move to cut more than $100 million in digital marketing spend in the June quarter had little impact on its business, proving that those digital ads were largely ineffective. Almost all of the consumer product … Continue Reading

To fight junk data, ad industry eyes “nutritional labeling”

The data behind marketing is often wrong. Now the industry wants to fix it. The ugly truth about the data that drives marketing is that it’s often simply wrong. Procter & Gamble Co.’s Gillette found that out the hard way … Continue Reading

P&G is working with Amazon and Alibaba to solve the issue of ‘ad overload’

Procter and Gamble’s (P&G) chief brand officer Marc Pritchard has been working with the likes of Amazon and Alibaba as part of its “relentless” pursuit to clean up the digital supply chain and solve the problem of ad overload. Speaking … Continue Reading

Why Advertisers Keep Churning Out Terrible Ads

When you look at the data, you find that much of the advertising that is done is not just mediocre – it is bad. When I make this statement to my clients and students at the beginning of an engagement … Continue Reading

New Data on Why People Hate Ads: Too Many, Too Intrusive, Too Creepy

Advertising is only getting more pervasive, obnoxious, and intrusive. That’s not my personal opinion (though I absolutely agree); that’s the internet speaking. According to recent consumer surveys, digital advertising doesn’t exactly have the best rep. Pop-ups interrupt the browsing experience at every turn. … Continue Reading