Why Brands Continue to Invest in Digital Advertising, Despite the Industry’s Many Problems

Dating back to Advertising Week 2016, the last year has been a virtual hail storm for digital advertising, a narrative that started with Facebook’s video metrics troubles, then focused on YouTube’s brand safety issues and was kept on point by Procter & Gamble … Continue Reading

P&G Cuts More Than $100 Million in ‘Largely Ineffective’ Digital Ads

Procter & Gamble Co. said that its move to cut more than $100 million in digital marketing spend in the June quarter had little impact on its business, proving that those digital ads were largely ineffective. Almost all of the consumer product … Continue Reading