P&G Cuts More Than $100 Million in ‘Largely Ineffective’ Digital Ads

Procter & Gamble Co. said that its move to cut more than $100 million in digital marketing spend in the June quarter had little impact on its business, proving that those digital ads were largely ineffective. Almost all of the consumer product … Continue Reading

To fight junk data, ad industry eyes “nutritional labeling”

The data behind marketing is often wrong. Now the industry wants to fix it. The ugly truth about the data that drives marketing is that it’s often simply wrong. Procter & Gamble Co.’s Gillette found that out the hard way … Continue Reading

P&G is working with Amazon and Alibaba to solve the issue of ‘ad overload’

Procter and Gamble’s (P&G) chief brand officer Marc Pritchard has been working with the likes of Amazon and Alibaba as part of its “relentless” pursuit to clean up the digital supply chain and solve the problem of ad overload. Speaking … Continue Reading

New Data on Why People Hate Ads: Too Many, Too Intrusive, Too Creepy

Advertising is only getting more pervasive, obnoxious, and intrusive. That’s not my personal opinion (though I absolutely agree); that’s the internet speaking. According to recent consumer surveys, digital advertising doesn’t exactly have the best rep. Pop-ups interrupt the browsing experience at every turn. … Continue Reading