Why Brands Continue to Invest in Digital Advertising, Despite the Industry’s Many Problems

Dating back to Advertising Week 2016, the last year has been a virtual hail storm for digital advertising, a narrative that started with Facebook’s video metrics troubles, then focused on YouTube’s brand safety issues and was kept on point by Procter & Gamble … Continue Reading

P&G Cuts More Than $100 Million in ‘Largely Ineffective’ Digital Ads

Procter & Gamble Co. said that its move to cut more than $100 million in digital marketing spend in the June quarter had little impact on its business, proving that those digital ads were largely ineffective. Almost all of the consumer product … Continue Reading

P&G is working with Amazon and Alibaba to solve the issue of ‘ad overload’

Procter and Gamble’s (P&G) chief brand officer Marc Pritchard has been working with the likes of Amazon and Alibaba as part of its “relentless” pursuit to clean up the digital supply chain and solve the problem of ad overload. Speaking … Continue Reading